Vollrath Co. has appointed Fred Fritchen as its director of national accounts, placing the manufacturer's strategic sales team and national account program under his direction.
Fritchen brings what the company describes as extensive experience in the foodservice industry. That background includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
Scope of the role
In the position, Fritchen is to oversee Vollrath's national account strategy. The company lists three priorities for the work:
- strengthening relationships with key customers;
- identifying opportunities for growth;
- aligning strategic sales efforts with the needs of Vollrath's customers.
Larry Deutsch, senior director of sales at Vollrath, said Fritchen combines foodservice experience, strategic account leadership and a demonstrated ability to build lasting customer relationships. Deutsch added that this experience and leadership will be valuable as the company continues strengthening strategic customer partnerships and looking for growth opportunities.
The appointment gives national account strategy a dedicated director-level owner, with the strategic sales team working under Fritchen on customer relationships and growth planning.
Another recent addition
Vollrath also recently added Andrew Cronau to its staff, the company said. Cronau took part in FER's How To Spec Live event in September.