Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, bringing a range of slim, vintage-inspired pens to its offering. The company said the addition broadens its existing selection of Japanese stationery brands and marks a further expansion of that side of its business.
Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. Its pens are characterised by muted colours, clean lines and subtle detailing, and each pen uses an oil-blended ink that the brand formulates to deliver a smooth writing experience. The pens pair a slim, vintage-inspired shape with a broad range of colours.
Hayley Ripley, head of marketing at Stone Marketing, said the team was excited to welcome Anterique to the family, adding that it fits naturally alongside the company's other Japanese stationery brands and that appreciation for Japanese stationery keeps growing. According to Ripley, the brand name blends the words "antique" and "technique", which she felt summed up the product well: a classic, slim pen available in a broad range of colours.
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup. With Anterique, that Japanese stationery portfolio now covers ten brands.