Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign, with the book positioned as a gift for stationery enthusiasts, collectors and design lovers.
The campaign will run through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It focuses on the brands, personalities and stories that the book says have made stationery an enduring interest.
The push follows encouraging sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. According to the announcement, both events showed the book’s appeal as a present, with customers buying copies for friends, family and fellow enthusiasts.
Leonard-Morgan said the response had been particularly encouraging because so many people saw the book as a gift for someone else. He noted that most people know someone who has a favourite fountain pen, treasures a particular notebook or cannot resist a stationery shop, and said the book brings together the stories behind the brands they love.
The campaign also invites the 100 featured brands to mark their inclusion through their own social-media channels and customer communications, extending awareness among stationery enthusiasts worldwide.
Richard Webb, publisher at Narrative Media, said stationery inspires strong affection and loyalty. He said the book’s breadth comes from stories spanning six centuries of ingenuity, entrepreneurship and design, and that featured brands are being given an opportunity to share their own stories with customers and followers.
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the Stationery Icons website.