The Little Sock Company, a Hertfordshire-based children’s brand, is running a Christmas campaign called No More Cold Toes to help keep babies and children warm.
For every order placed, the company has pledged to donate a pair of socks to a baby or child in need. Its original target was 6,000 pairs by Christmas. The company says that goal has already been surpassed, prompting it to raise the target to 10,000 pairs.
The business was founded in 2018 by Katie Saunders, a mother of three, and has been built without outside investment. Saunders is keen to use its success to make a positive difference. With Christmas approaching, the company hopes the campaign will inspire customers to help bring extra warmth to children in need this winter.
To help donations reach families across the country, The Little Sock Company has partnered with Little Village, Baby Bank Alliance and Baby Basics UK. The company says all three organisations support families experiencing hardship and will help distribute the donations to babies and children who need them most.
The campaign links each customer order to a sock donation, with the partner groups distributing the socks to families facing hardship. The company presents the effort as a way to extend the warmth of its Christmas sales to children beyond its own customer base.