Konami Cross Media NY has signed a licensing agreement with Intimo that will bring a range of Yu-Gi-Oh!-branded products to the U.S. market.
Under the deal, Intimo plans to develop sleepwear, accessories and home goods inspired by the Yu-Gi-Oh! franchise. The collection is expected to launch in time for the upcoming holiday season.
What the planned line covers
Intimo is a privately held apparel and accessories company that specializes in licensed merchandise, with a catalog that includes sleepwear, loungewear, blankets, backpacks and lunch bags. The company has previously collaborated with Paramount, Warner Bros., Hasbro and Universal.
Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, said Intimo has a strong presence in the children's market and is actively expanding its portfolio to embrace evergreen anime properties. Calling Yu-Gi-Oh! the clear choice for that expansion, she said the two teams expect to launch a full product line covering comfortable pajamas, blankets, backpacks, cold-weather gear and lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized and widely loved franchise such as Yu-Gi-Oh! raises the profile of the company's growing anime portfolio. She added that Intimo is committed to delivering products featuring fans' favorite characters while maintaining the quality standards the company is known for.