Hankook Tire & Technology, the tire manufacturer known as Hankook Tire, will serve as the official tire partner and exclusive racing tire supplier for the major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership that runs from 2027 through 2031.
The company said it signed the five-year partnership agreement with Racing America at its plant in Tennessee in the United States. The arrangement is scheduled to begin in 2027 and to conclude in 2031.
Under the agreement, Hankook will exclusively supply racing tires to the major series operated by Racing America. The two organizations will also collaborate in several areas, including technical and engineering support, trackside services, and joint marketing initiatives.
The new agreement extends a relationship that began in 2019, when Hankook started supporting the series on Racing America's Formula ladder, and adds two more series to its North American motorsport commitments.
Scope of the agreement
The partnership covers a set of activities that go beyond the supply of tires, spanning technical collaboration and marketing:
- Exclusive supply of racing tires to the major series operated by Racing America.
- Technical and engineering support for the covered series.
- Trackside services at the events.
- Joint marketing initiatives, including event branding, digital and broadcast exposure, and social media.
Series covered by the partnership
Under the new agreement, Hankook will begin supporting Trans Am, a leading U.S. road racing series, and International GT, a premium sports car racing series. In addition, the company will renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
Established in 1966, Trans Am is a historic racing series with nearly six decades of competition featuring muscle cars, while International GT showcases premium sports cars. Racing America's Formula ladder is focused on developing the next generation of formula drivers, according to the announcement.
Brand positioning and fan engagement
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand, "Hankook," across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through the exclusive racing tire supply, its technical and trackside support, and a range of marketing activities that include event branding, digital and broadcast exposure, and social media.
Wider motorsports portfolio
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions, organized by the Fédération Internationale de l'Automobile (FIA). In North America, the company is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.