FORREC, an experience design specialist, has celebrated the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The land is an immersive destination designed for young children and their families, centred on the popular Brazilian character Galinha Pintadinha, also known as "Lottie Dottie Chicken", and represents a major addition to the park's family offering.
The project was developed in collaboration with brand partner Bromelia Produções, and its opening on 26 September coincides with Galinha Pintadinha's 20th anniversary. Throughout the project, FORREC worked closely with Beto Carrero World and Bromelia Produções, contributing expertise in experience design, planning and multidisciplinary design.
FORREC's team led programming and master planning for the land and also contributed to the narrative's creative development across the built environment, rides and attractions. The company established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. According to FORREC, this turned the well-known visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy.
Peter Marshall, creative director at FORREC, said that Vila da Galinha Pintadinha is an example of the benefits of having a multidisciplinary design team and a world-class park operator immersed in the creative process from the start of a project. He noted that working alongside Beto Carrero World and Bromelia Produções, and with a talented group of creative and technical partners, allowed each discipline to engage in the storytelling process and use its design skills to create a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
The land includes a range of experiences: live entertainment at a central barn stage, character encounters, themed environments, recreation areas, a retail location and food and beverage options. The Galinheiro das Divas flying round ride, manufactured by Zamperla Group, adds a further layer of interactive entertainment.
Award-winning production company Hasbas led the project's entertainment and show development, overseeing the shows, show area and music production under creative directors Sylvia Hase and Steve Bass. The result, according to FORREC, is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to create a destination that meets the needs of Beto Carrero World's youngest visitors.
Marshall said it was amazing to see the design of Vila da Galinha Pintadinha come to life so vividly and with such care. He explained that the team immersed itself deeply in the IP and design process, through planning, illustrating and modelling, and walked through it many times in VR. He added that it is uncommon for a team to participate all the way from concept to construction, and rarer still for the end result to be better than imagined.
The Vila da Galinha Pintadinha development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences. A dedicated destination for the park's early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting.
Recently, FORREC art director Uri Grinbaum shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.