DMF Lighting has appointed Marcus Lovely as senior sales manager for the NY Metro, giving him responsibility for sales growth across New York City and the broader Northeast market. The appointment was announced Oct. 20, 2026.
In the role, Lovely will partner with integrators, lighting designers, architects and builders throughout the region to promote intentional lighting. DMF said he will work directly with dealers on luxury residential projects from specification through commissioning and serve as an advocate for its modular lighting platform, including its color rendering, flicker-free dimming and ability to adapt as a client's design vision changes.
Luxury integration experience
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston. He most recently was vice president of sales, leading sales strategy across ultra-high-end residential markets and overseeing design-driven integration work that spanned architectural lighting, lighting control, pro audio and infrastructure design from concept through execution. He previously served as the company's chief technology officer.
Under Lovely's leadership, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers each year since 2018. The firm was also featured in national marketing and internal training content for its expertise in client experience and system design. Lovely is also co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021; its studio concept integrates high-end audio, lighting and experience design.
Bryan Biga, DMF's vice president of residential sales, said Lovely combines deep technical expertise with long-standing relationships across the luxury integration channel. Biga cited Lovely's record with lighting and control brands and said DMF is confident that his reputation in New York and the Northeast will translate into momentum for dealer partners.
Lovely said DMF's design-forward approach and reputation for quality and dealer support align with how he has approached partnerships with integrators and designers. He said he looks forward to bringing that approach to the New York metro market.